September 18, 2007

Time Out Guides

The Florentine has begun a collaboration with the publisher Time Out London. We will be responsible for the marketing and advertising of the upcoming edition of the Time Out Guide: Florence and the Best of Tuscany, to be published in March 2008. A total of 25,000 copies will be printed at this time. The guide will largely concentrateon the city of Florence, but it will also include insightful highlights onto other areas in the region, like Siena, Lucca, Pisa and Arezzo and surrounding towns.

Time Out Guides will also publish pocket-sized guide, called Florence Shortlist,featuring the very best that Florence has to offer. It will be published in June 2008.

Both guides will be available for two years.Time Out Guides boast an estimated 200,000 readers worldwide.

Additionally, The Florentine will collaborate on the first edition of the guide entirely dedicated to Italy, called Italy: Perfect places to stay, eat and explore.Composed of thirty itineraries across the country, the Italy guide will include trips from Florence, Siena, the Chianti region, Lucca, Garfagnana, Montepulciano, Pienza and Montalcino. The Italy itineraries will be available in April 2008, and principally distributed in England and the United States of America.

For further information please contact: pubblicita@theflorentine.net